New IFA referral business launched by North East financial specialist

A business to help Independent Financial Advisors (IFA) build new long-term relationships with clients has been launched by a North East finance specialist.

Newcastle-based Wealth Provision has been established by stockbroker Nick Williams, who has more than 14 years expertise in the financial sector, alongside North East entrepreneur Richard Fowler.

The business provides referral generation services to help IFAs secure new work while also helping consumers to understand the benefits of receiving independent financial advice.

Having built a career in the financial sector, working for respected companies such as Brewin Dolphin and St. James’s Place, Nick has established this new venture to provide a service that supports IFAs beyond solely providing client leads and increasing consumers’ access to financial advice.

Richard, who also owns North East maintenance services company, Total Facilities Management joined the enterprise after accessing IFA services from Nick. 

Operating nationally, the start-up business is aiming to achieve significant growth in the coming years and is being advised by partner and head of corporate finance at RG Corporate Finance, Carl Swansbury.

Nick Williams said: “There was a clear niche in the market for a referral generating business which aims to produce the best results for both IFAs and consumers. Our business model is centered around maximizing the number of our leads that turn into clients, which is why we want to be represented as referral generators as opposed to lead generators.

“Despite the current pandemic potentially hindering business development throughout the past couple of months, I’m pleased to say we have gone from strength to strength.

Richard Fowler said: “After experiencing the sector from a customer point of view, I wanted to help refine the service to ensure that clients with a lower personal wealth were able to receive advice as easily as clients with a higher personal wealth.

“From a business point of view, lots of lead generators that you pay for are focused on the volume of leads they can provide instead of the quality of each lead. Wealth Provision provides businesses with quality leads which inevitably have more chance of becoming a referral.”

Carl Swansbury said: “It’s great to see the entrepreneurial talents of Nick and Richard being applied to the IFA sector. It has been a pleasure to support them in this new business venture and I look forward to seeing Wealth Provision flourish over the course of the coming months and years.”

To find out more about Wealth Provision or its services, please visit:

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