A brand-new initiative bringing together North East businesses to support women in sport officially launched today at the Vertu Arena, home of the Newcastle Eagles.
The Newcastle Eagles ‘W Club’ unites local business leaders who are pledging both financial backing and strategic support to Newcastle Eagles Women’s team for the 2025/26 season and beyond.
The founding group, which met today for a launch photo call at the arena, is working closely with the Club to create a supporter “Club” that will offer a range of benefits for businesses while helping raise the profile of women’s sport in the region.
Sophie Milliken, founding group member: “This is about more than sport – it’s about visibility, opportunity and community. We’re proud to come together to back Newcastle Eagles Women and demonstrate what’s possible when business gets behind the next generation.”
Businesses joining the Club will gain access to an exclusive launch event in early September, family tickets to the team’s first home game on Sunday 21st September, and opportunities for brand exposure and community involvement. The initiative also aims to support outreach into grassroots sport and STEM, inspiring more young women to get involved.
Dan Black, Newcastle Eagles: “We’re thrilled to see the business community rally behind the Eagles Women. The W Club is already creating a buzz, and we can’t wait to build on this momentum as the season begins.”
A limited number of places in the W Club are now open to other businesses and supporters who want to get involved, with sign-up options available from the Eagles website.
Carl Swansbury, founding group member: “Whether you’re a small business or a major employer, this is your chance to give back and stand up for women in sport. We’re inviting others to join us.”

For more information or to join visit: newcastle-eagles.com/wclub