Financial services digital marketing specialist WealthProvision has rebranded to fully encapsulate the business’ true value to its clients, now trading as GrowthProvision.
The subtle change reflects the company’s enhanced offering.
“Originally our toolkit was comprised of purely lead generation, but we quickly realised that we had more value to our clients than simply connecting them directly with wealthy individuals via one or two digital channels”, co-founder Nick Williams explains.
“The opportunity to better digitise the marketing of the financial services sector and, indeed, professional services in general is vast and the ‘Wealth’ prefix began to feel limiting”, he continues.
In the last 12 months, the company has gone from strength to strength, increasing turnover by 750% year-on-year. Additional services will better serve clients with GrowthProvision adding website and brand design, multi-channel social advertising, SEO, content production and social media management to its roster.
“We’re a provider of advice and services to facilitate growth, whatever that means to the client”, added Williams.
Co-founder, Richard Fowler, picks up the discussion.
“Whether or not you have historically given much credence to your digital presence, the reality is that, increasingly, prospects will research you online before committing to a meeting. However cursory that snooping may be, impressions are formulated long before you have met so, for example, a professional and intuitive website with crisp branding is imperative.”
The company’s Board benefits from the advice and experience of Carl Swansbury, Partner and Head of Corporate Finance at Ryecroft Glenton Corporate Finance. Carl assists in the development of GP’s service proposition, along with the growth of the business.